BRANDING | CREATIVE DIRECTION | WEBSITE | SOCIAL MEDIA | VIDEO | DIGITAL ADS | PRINT COLLATERAL
Sterling Steel is a boutique construction company located in Denver, Colorado. It focuses on luxury home renovations and new construction with an emphasis on design as a necessary component of the planning process. Our work for them can be broken into two parts: creative work on the brand and strategic thinking for the marketing of the construction company and the creation of its lifestyle blog, Steel Rising, which is discussed here.
Sterling Steel Website
When the company was formed, all it had in existence from a branding perspective was a logo. It needed an upscale online presence to parallel its target clientele. As with any brand, a web site is often a customer’s first experience with a company. And because Sterling Steel was a service related industry without a store front, this was particularly true for them.
We developed a site that was easy to navigate, highly visual and allowed potential customers to quickly view what this construction company had to offer.
Social Media & Digital Campaigns
A social media plan was implemented to further visually illustrate the brand and tell potential clients the construction team’s story. The goal was to create engaging content that gave Sterling Steel relevance as a construction leader in the Denver market. We executed all copywriting and media creation in the social media planning which included video production, reels and cohesive brand imagery. Sterling Steel was heavily focused on building its Instagram presence, but this messaging was implemented across all of their social media platforms: Facebook, YouTube, Pinterest, Google, etc.
Video Production & Creative Direction
In 2021, filming and video production was prioritized to tell the story of the company. Below is the final cut of the Meet the Company we did for Sterling Steel. We directed these videos from a creative perspective creating filming schedules and bringing in videographers, photographers, props and make-up artists.
Digital Ads & Content for Social Media
Directing the creative strategy of professional video intended as social media content was essential in building Sterling Steel’s Instagram following and driving traffic (and customers) to their web site. In addition to IG Reels, we created multiple digital ads to run on Facebook promoting the services of the construction team.
Marketing & Print Collateral
Various print collateral was designed for Sterling Steel all keeping in line with the established brand image: portfolio look books, lawn signage, and business cards to name a few. A brand guidelines document was also created to ensure the integrity of the brand and guide vendors and employees on how to use branding in their communications.
