PACKAGING DESIGN
Biker Jim's Gourmet Dogs started selling gourmet wild game hot dogs in a food cart on the 16th Street Mall in Denver, Colorado, in 2005. With the success of this cart and his delicious dogs, he expanded the cart to a brick and mortar restaurant in downtown Denver and Highlands Ranch. These hot dogs were so good that people kept asking him if he sold them in retail stores—and so began our project of designing sausage packaging which portrayed his unique biker image. Starting with only the edgy, illustrated Biker Jim’s logo, we created a product line look for Biker Jim's Dogs multiple sausage flavors.
